People around the world – especially young people – are calling for action on climate change, but they don’t often have an easy way to get their messages across to government leaders. At the same time, many governments are faced with the challenge of making urgent climate policy decisions that will make or break the ability to keep global temperature rise under a safe 1.5 degrees Celsius.
UNDP, together with partners, is launching a new climate engagement campaign called Mission 1.5 to bridge the gap between people calling for urgent action and governments needing to make major climate decisions. The campaign is built around a mobile game that educates people about climate policy and provides a platform for them to vote on the solutions they want to see happen. The votes will then be compiled and delivered to government leaders.
The Mission 1.5 game will be delivered as playable ads in some of the most popular mobile games in the world. The goal is to meet people where they are already. This not only helps more people to understand the climate crisis, but also enables a randomized sample for generating accurate survey data. The game will also be available online for all.
Mission 1.5 is launching globally on 13 February at 12.01 am Eastern Standard Time in all six UN languages. The game will go live at that time at www.Mission1Point5.org.